Front-end · CMS/eCommerce · Technical SEO
Front-end delivery for marketing teams, CMS ecosystems, and eCommerce.
HTML • CSS • JavaScript (ES6+) • TypeScript • React • Next.js • Tailwind • PHP
Performance report
URL: https://srueda.dev/
I build scalable front-end for CMS and eCommerce, focusing on Core Web Vitals, technical SEO, and production-safe delivery.
CMS / eCommerce
WordPress, Shopify, Webflow, Duda, HubSpot CMS, headless.
Technical SEO
Schema, canonicals, redirects, crawl/indexing control.
Performance + Delivery
Core Web Vitals, caching, image strategy, QA, SOPs.
Portfolio
Featured highlights
Most of these websites were delivered as part of agency or in-house teams, and I was a contributor to those processes. Great sites are built by great teams, so details remain high-level due to confidentiality and client ownership. For a simple reference of solo work, srueda.dev is a personal portfolio project I can build quickly (in days).
Delivered via: IMTEC
WordPress site with custom plugins, booking engine integration, and WooCommerce support.
Delivered via: Publicis Groupe
Contentful implementation as part of a migration from Sitecore.
Delivered via: Holafly
WordPress multisite + multilingual delivery with Gutenberg blocks.
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Lab (API demo)
Public API consumption example
A small proof-of-concept using the Rick & Morty API to demonstrate:
- • Search + filters
- • Pagination
- • Loading / error / empty states
- • Shareable URL state via query params
No preview yet.
Work
Featured case studies
Capability-driven breakdowns across technical SEO, performance, CMS/eCommerce, analytics, and delivery workflows.
Technical SEO
Technical SEO foundations: crawl, canonicals, schema
Implemented a repeatable technical SEO baseline across templates: canonicals, indexation rules, structured data validation, and crawl hygiene.
Performance
Core Web Vitals improvements: caching, assets, rendering
Focused performance pass to reduce render-blocking, optimize media patterns, and improve caching strategy without introducing heavy dependencies.
WordPress / CMS
WordPress delivery with ACF: custom blocks & scalable templates
Built modular WordPress components using ACF and flexible layouts for marketing teams while keeping performance and maintainability in check.
Shopify / eCommerce
Shopify theme development: sections, PDP systems, UX patterns
Implemented high-converting sections and PDP patterns in Liquid with clean component structure and QA-friendly workflows.
Headless / Integrations
Headless CMS integration: modeling + front-end consumption
Supported headless delivery by aligning content models with implementation needs and creating a safe integration surface for marketing teams.
Analytics / Tooling
Tracking foundations: GTM, GA4, GSC verification & events
Implemented analytics instrumentation with GTM + GA4 and verification patterns, plus event tracking recommendations for key CTAs.
Let’s build or audit your site.
Available for senior-level delivery, technical SEO audits, performance optimization, and CMS development.