- WordPress site with custom plugins, booking engine integration, and WooCommerce support.
- WordPress
- WooCommerce
- Custom plugins
Production sites I built or helped build, with the stack behind each one — then the full track record, and how I approach the work.
- Contentful implementation as part of a migration from Sitecore.
- Contentful
- Migration
- Enterprise
- WordPress multisite + multilingual delivery with Gutenberg blocks.
- Landing pages supported via Duda for marketing velocity.
- WordPress
- Multisite
- Gutenberg
- Duda
- WordPress site built from scratch with Elementor, implemented pixel-perfect from design.
- WordPress
- Elementor
- UI delivery
- WordPress build powered by ACF-driven content management.
- WordPress
- ACF
- CMS
HairCode
2020–2022 · Publicis Groupe
- Legacy Drupal delivery for a content-focused site (now HairCode).
- Drupal
- Legacy
- Content
- Shopify eCommerce delivery.
- Shopify
- eCommerce
Track record
Most of these sites were delivered as part of agency or in-house teams, where I was one contributor among many. Details stay high-level out of respect for confidentiality and client ownership. Some older links may need archive.org.
- 2024–2026
POWER DIGITAL
Shopify + WordPress ecosystems, performance, technical SEO, delivery workflows
- 2024
SPROUTLOUD
WordPress delivery, integrations, governance
- 2023
HOLAFLY
WordPress + Shopify + integrations
- 2022–2023
ALTERNOVA TECH
WordPress + Shopify, multi-region
- 2020–2022
PUBLICIS GROUPE
Enterprise CMS + multi-brand LATAM delivery
- 2019–2020
PARTNERS ACADEMY
WordPress + eCommerce + coaching
- 2017–2019
IMTEC
High-growth tourism ecosystem + multi-site support
- 2015–2017
ADDENDO
Web + eLearning + brand sites
- 2013–2015
ORION
Multiple local brand sites
- 2011–2012
Genarinco
Early web builds
- 2010
NetWork TV
Multiple local websites (some may be archived)
- Since 2009
FREELANCE or own projects
Selected builds
How I approach the work
Capability breakdowns — the patterns and guardrails I bring to a project.
- Technical SEOTechnical SEO foundations: crawl, canonicals, schema
- PerformanceCore Web Vitals improvements: caching, assets, rendering
- WordPress / CMSWordPress delivery with ACF: custom blocks & scalable templates
- Shopify / eCommerceShopify theme development: sections, PDP systems, UX patterns
- Headless / IntegrationsHeadless CMS integration: modeling + front-end consumption
- Analytics / ToolingTracking foundations: GTM, GA4, GSC verification & events
- DevOps / DeliveryDelivery workflows: PR templates, QA checklists, safer releases
- MigrationCMS migrations: legacy to modern stacks with minimal risk
- BuildersBuilder delivery: Duda/Webflow sites with SEO + performance guardrails
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