Case Studies
Capability-driven breakdowns that show how I ship across technical SEO, performance, CMS/eCommerce, analytics, and delivery workflows.
Technical SEO
Technical SEO foundations: crawl, canonicals, schema
Implemented a repeatable technical SEO baseline across templates: canonicals, indexation rules, structured data validation, and crawl hygiene.
Performance
Core Web Vitals improvements: caching, assets, rendering
Focused performance pass to reduce render-blocking, optimize media patterns, and improve caching strategy without introducing heavy dependencies.
WordPress / CMS
WordPress delivery with ACF: custom blocks & scalable templates
Built modular WordPress components using ACF and flexible layouts for marketing teams while keeping performance and maintainability in check.
Shopify / eCommerce
Shopify theme development: sections, PDP systems, UX patterns
Implemented high-converting sections and PDP patterns in Liquid with clean component structure and QA-friendly workflows.
Headless / Integrations
Headless CMS integration: modeling + front-end consumption
Supported headless delivery by aligning content models with implementation needs and creating a safe integration surface for marketing teams.
Analytics / Tooling
Tracking foundations: GTM, GA4, GSC verification & events
Implemented analytics instrumentation with GTM + GA4 and verification patterns, plus event tracking recommendations for key CTAs.
DevOps / Delivery
Delivery workflows: PR templates, QA checklists, safer releases
Standardized delivery with branching conventions, PR structure, QA checklists, and documentation that reduced regressions across fast-moving backlogs.
Migration
CMS migrations: legacy to modern stacks with minimal risk
Supported migration initiatives by mapping content, aligning templates, and validating redirects/SEO signals during cutover.
Builders
Builder delivery: Duda/Webflow sites with SEO + performance guardrails
Delivered marketing sites in builders while enforcing consistent SEO, structured content, and performance-friendly patterns.
Capabilities
Front-end, CMS, and eCommerce delivery for marketing-driven teams, with technical SEO and performance as first-class concerns.
Front-End
Back-End
CMS / eCommerce
Headless (commonly used)
Technical SEO
Performance Optimization
DevOps / Delivery
Analytics / Tooling
Services
How I can help
Senior-level implementation and technical advisory for teams running CMS and eCommerce in production.
CMS & eCommerce implementation
Senior execution for marketing teams shipping fast without breaking quality.
- • Shopify: sections/snippets, PDP & collection templates, theme refactors
- • WordPress: custom themes, ACF flexible layouts, custom blocks, template systems
- • Builders: Duda/Webflow/HubSpot CMS builds with SEO + performance guardrails
- • Headless: content modeling support + implementation-ready component patterns
Technical SEO stabilization
Fix what blocks growth: crawl, indexation, and template-level hygiene.
- • Canonicals, redirects, and duplication control across templates
- • Schema implementation + validation (Org/LocalBusiness/Product where applicable)
- • Robots + indexing control for faceted/paginated URLs
- • Internal linking hygiene and scalable template patterns
Performance & Core Web Vitals
Speed work that sticks: practical wins, less front-end debt.
- • CWV-focused audits (LCP/INP/CLS) + prioritized backlog
- • Caching strategy and third-party governance
- • Image strategy: responsive media, lazy loading, next/image patterns
- • Refactors for rendering hygiene and safer UI patterns
Analytics & tracking foundations
Reliable measurement with clean implementation patterns.
- • GTM setup + dataLayer conventions for key interactions
- • GA4 event mapping for conversions and engagement
- • Pixel governance (load order, duplication prevention) + QA checklist
- • GSC verification support + technical signals alignment