About
Senior Web Developer
Based in Bogotá, Colombia.
I build and stabilize CMS and eCommerce ecosystems for marketing-driven teams, with performance, technical SEO, and delivery quality as first-class concerns.
Experience
Power Digital Marketing
Team Lead & Senior Web Developer (Shopify/WordPress)
Aug 2025 – Jan 2026 • Remote • Full-time
Promoted to expand technical leadership scope while continuing hands-on delivery across WordPress and Shopify initiatives.
- • Led day-to-day execution across cross-functional teams (design, dev, analytics, marketing) across U.S. and LATAM.
- • Mentored developers, provided code reviews, and supported troubleshooting to maintain quality.
- • Owned technical planning, estimates, and implementation standards for scalable builds.
- • Strengthened delivery processes (docs, QA workflows, release readiness).
- • Built performance-focused, accessible experiences with SEO best practices.
Power Digital Marketing
Senior Web Developer (Shopify/WordPress)
Sep 2024 – Aug 2025 • Remote • Full-time
Delivered high-impact web projects for growth-focused brands across eCommerce, healthcare, and consumer goods.
- • Built WordPress custom themes and ACF flexible layouts for scalable content management.
- • Developed Shopify theme customizations (Liquid) with performance and UX considerations.
- • Collaborated with designers/PMs to ensure visual and functional quality.
- • Implemented technical SEO foundations (schema, canonicals, redirects, index controls).
Sprout Social, Inc.
Lead Web Developer
Apr 2024 – Aug 2024 • Remote • Full-time
- • Led custom WordPress theme development from scratch with high-performance responsive delivery.
- • Coordinated tracking and marketing integrations.
- • Managed Sass architecture and Git workflows for scalable delivery.
- • Mentored the team and improved collaboration processes.
Holafly
Webmaster Specialist
Jan 2023 – Oct 2023 • Bogotá, CO • Full-time
- • Built and edited projects across WordPress, Typeform, and Shopify.
- • Executed integrations with third-party platforms and ongoing site optimization.
- • Worked with multicultural teams across CO, Asia, Europe, and the USA.
Alternova Inc.
Full Stack WordPress Developer
Sep 2022 – May 2023 • Bogotá, CO • Full-time
- • Created a WordPress theme from scratch and supported ongoing optimization.
- • Coordinated third-party services for ads, tagging, email marketing, and tracking.
- • Managed Shopify + WordPress ecosystems for store and blog experiences.
Publicis Groupe
Webmaster
Sep 2020 – Aug 2022 • Bogotá, CO • Full-time
- • Supported multi-brand, multi-region sites across CMS ecosystems (P&G + LATAM brands).
- • Managed technical requirements for content, blogging, and platform stability.
- • Worked with multidisciplinary teams across India, USA, and LATAM.
Partners Academy
Consultant & Coach (Freelance)
Dec 2019 – Jul 2021 • Remote • Freelance
- • Delivered websites and optimizations for local clients across CMS and eCommerce platforms.
- • Coached teams through WordPress and eCommerce training programs.
- • Provided technical support to marketing teams and site admins.
Imtec Ltda
Front-end & WordPress Developer
May 2017 – Apr 2020 • Bogotá, CO • Full-time
- • Supported marketing teams by administering CMS/eCommerce solutions and improving site performance.
- • Implemented new resources to increase efficiency and stability.
- • Contributed to growth-focused site improvements and ongoing maintenance.
MaxConcept Life
Front-end Developer
Jul 2015 – Apr 2017 • Bogotá, CO • Full-time
- • Built and maintained responsive front-end interfaces for marketing websites.
- • Supported CMS updates and feature implementations across business needs.
Education & Courses
UNIMINUTO Colombia — Ingeniería informática
2006 – 2011
Platzi — Arquitectura Front End
2019
Platzi — Fundamentos de Programación
2019
UNIMINUTO — Diplomado en Oracle 11g
2011
Platzi — Email Marketing
2019
video2brain — WordPress A - Z
2011
Let’s build or audit your site.
Available for senior-level delivery, technical SEO audits, performance optimization, and CMS development.