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Technical SEO
Technical SEO foundations: crawl, canonicals, schema
Implemented a repeatable technical SEO baseline across templates: canonicals, indexation rules, structured data validation, and crawl hygiene.
Overview
- • Context: CMS + SEO + performance constraints across production.
- • Role: Senior Web Developer & Team Lead (delivery + QA + coordination).
- • Approach: audit → backlog → implement → validate → monitor.
Stack
SchemaCanonicalsRedirectsRobotsGSC
Outcomes
- • Reduced duplicate signals and improved canonical consistency.
- • Stabilized indexing behavior via crawl/index rules and template alignment.
- • Improved structured data validation coverage with fewer warnings.
Problem
The site had performance and SEO constraints affecting crawl efficiency, UX, and maintainability.
- • Inconsistent templates and brittle UI patterns
- • Render-blocking assets and heavy third-party impact
- • SEO gaps (canonicals, indexation rules, schema validation)
What I did
- • Audited templates, UX, and performance bottlenecks
- • Implemented safer component structure + QA checks
- • Reduced render impact and improved media patterns
- • Validated structured data and technical SEO rules
Results
CWV
Improved (range)
JS payload
Reduced (range)
Indexation
Stabilized
Note: metrics are shown as ranges depending on context.